09.30

KEYNOTE

Unicorns, Wild Wisdom and the Ultimate Truth

Philipp Kristian, A Global Voice on Trust and Author of The trust Economy
Exploring the Intersection of Technology, Human Behavior, and Organizational Change to Uncover New Insights for Navigating the Digital Age

10.10
Brand AI.nnovation
ROUND 2
Chaired by: Edwin Taborda, L'Oréal, France

 

 Methodological innovation 

Semantic Frontiers

Unearthing Trends with AI and Knowledge Graphs

Benjamin Bado, Puratos Group, Belgium

Benoit Hubert, Ipsos, France

Laurent Vuillon, University of Savoie Mont Blanc, France

We collaborated to transform trends into clear, practical, and valuable business

actions in the rapidly evolving food industry. The result was unparalleled insights by merging internal metadata with expansive social data, paving the way for the discovery of novel solutions.

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 Case Study 

AI Power and Human Expertise

A product innovation journey

Meghan Reinhardt, Zappi, USA
Nic Umana, Mars, USA

What's the potential for AI and data to reinvent product innovation? We share and discuss experiments from real-life testing of AI-generated products and debate AI's future in insights.

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 Client topic 

Innovate or Stagnate

How Burberry Turned GenAI Anxiety into Opportunity

Ross Dempsey, Stravito (ex-Burberry), UK

Harry Collings, Burberry, UK

Bernardo Morais, Burberry, UK

Generative AI started with a bang but stumbled in enterprise adoption due to high stakes, costly mistakes, and strict security measures. Yet, at Burberry, we cracked the code making generative AI a decision-influencing reality.​​​

 

11.15
REFRESHMENT BREAK

11.45

MINDS AND MACHINES

Reshaping the CMI function with AI/GenAI

Michel Guidi, Ipsos, France
Frank Brezout, L’Oréal, France
Nadezhda Obukhova, L’Oréal, France
Using L'Oréal as an example of an advanced user of the new technology, we will show the breadth and depth of what can be done to leverage Generative AI for speed and innovation, and why it represents a unique opportunity to make the insights function shine across broader organisations.

 

12.10

YES AWARD FINALISTS

as chosen by you the delegates​

 

12.40

CLOSING KEYNOTE

The Future of Human Potential

Vivienne Ming, Theoretical Neuroscientist, Technologist, and Entrepreneur AKA Professional Mad Scientist

AI makes many promises about making life easier; from augmented intelligence to neuroprosthetics, how can we use it to make ourselves better?

13.20

CLOSING AND AWARDS

Tom de Ruyck, ESOMAR Vice President

Joaquim Bretcha, ESOMAR Director General

Includes the announcement of the winners for the 

🏆
Best Congress Paper Award 2024

🏆
Peter Cooper Award for Qualitative Excellence 2024
- sponsored by QRi Consulting - 

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🏆
Best Paper of the Year Award 2024
 

[CONGRESS PROGRAMME ENDS 13.30]

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13.30- 14.00
 

FAREWELL DRINKS

A final opportunity to exchange ideas and business cards before leaving the 2024 Congress

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