Monday

08.45
OPening and welcome

ESOMAR Welcome

Joaquim Bretcha, ESOMAR Director General

Local Welcome

Angela Stathopoulou, ESOMAR Representative Greece

President's Address
Ray Poynter, ESOMAR President

The YES [Young ESOMAR Society] Award

The YES finalists pitch their brightest ideas and you the onsite audience vote for the winners

Chaired by: Nathania Christy, Quantum Consumer Solutions, Singapore

Localization vs. Translation
Jaimie Smits, SKIM, Netherlands

A Research Tool with 6x Higher Response Rates with WhatsApp
Timothy Treagus,Yazi, South Africa

AI-Driven Insights: Transforming Market Research into Meaningful Connections
Tim Nguyen, Human8, Netherlands

FutureLens: Embracing Uncertainty to Deliver a Better Tomorrow
Brian Short, Kerry, Ireland

VR Neuromarketing Research Platform for Consumer Products
Theodoros Sofianos, Digital Bites IKE, Greece

From Complexity to Clarity: Democratising Data Analysis
Vanessa Kwok, Nepa, United Kingdom

Fix Your Own Problems: GPT-Powered Open-End Coding
Harrison Morris, Reputation Leaders, United Kingdom

INTRODUCTION to THE PrOgRAMME
Andrea Rademeyer, Programme Committee Chair

Keynote

Homo Ex Machina: Restorying the Human-Machine Connection

Manos Hatzimalonas, Philotimo Foundation, Greece

11.20
Odyssey of the Human Mind

Chaired by: Mina Sfondilis, PepsiCo, US

Thought leadership
🏆 Nominated for the Congress 2024 Best Paper Award 🏆

Decoding the Tech-Nurtured Brain

What is happening to the development of our brains in an increasingly tech-driven world?

Lyndall Spooner, Fifth Dimension Research and Consulting, Australia
Understand how the tech-nurtured brain has manipulated how consumers and brands interact in the digital world and altered human intelligence.

Case Study

A 21st Century Euphrosyne

How AI and insight communities unlocked the secret of joy

Andrew Cannon, EQJOY, Finland

Paul Hudson, FlexMR, UK

Discover how second-gen AI helped the Art and Science of Joy uncover the secrets, and barriers, to living a life of joy by studying 12 months of content - and how you can apply the best practice we've learnt to unpack emotionally sensitive subjects.

Presentation powered by GetWhy

Qual at Scale

How gen AI is a game-changer for Coca-Cola

Jonas Nielsen, GetWhy, Denmark
Adam Palenicek, The Coca-Cola Company, UK

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.

Tony Cowling Foundation Award

TCF INDUSTRY INNOVATION AWARD 2024
The Tony Cowling Foundation is pleased to announce the third Industry Innovation Award. In 2024, the accolade will continue to celebrate groundbreaking work in market research, emphasising data quality, operational excellence, and client applications.

Introduced by: Joaquim Bretcha, ESOMAR Director General

Face Verification as Real-Time Solution for Survey Quality

Mihkel Jäätma, CEO, Realeyes
Scott Jones, VP of Product, Realeyes
Dan Foreman, Advisor
Realeyes has invented a lightweight and anonymous identity solution called Verify to combat the steady rise in fraud and low quality in online research, attributable to bots, click farms and people generally pretending to be who they are not. The solution works by serving as a gate before surveys and works on any device with a web browser and webcam

12.40

LUNCH

There are several luncheons taking place during the break

The Congress lunch is served for everyone in Aphrodite and Cafe Zoe

The CLICK lunch for brands and research clients will be served at the Athenaeum Conference Centre

13.55 Nothing Artificial About It | The Real Accelerants to AI Adoption
Chaired by: Patrícia Beber, Ipsos, Brazil

Thought Leadership / Call-To-Action
🏆 Nominated for the Congress 2024 Best Paper Award 🏆

The Human-AI symbiosis

Defining the future of insights; where wisdom meets technology

Adam Riley, Decision Architechts, UK

David Smith, DVL Smith, UK

The insight industry needs a powerful core unifying idea if it is to survive in the AI era, something to which everyone in the industry can relate. We explain what this should be and how to deliver it!

Client Topic

Fear of Missing Out. Fear of Getting In

What are opportunities for marketers in the AI era?

Minh Nguyen, Google, Japan

Mahima Surana, Accenture, Singapore

Munish Bhamoriya, Accenture, Singapore

Our global study has mapped the excitement marketers have, the obstacles they face and captured the areas where assistance is most needed when adopting Generative AI. To aid marketers in successfully integrating AI into their processes we have developed an AI maturity model offering strategic guidance and solutions.

Presentation powered by SimilarWeb

Leveraging AI For Optimized Acquisition and Consideration

Gilles Haumont, SimilarWeb, France
Becca Edelman, SimilarWeb, UK

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is fundamentally changing how consumers search and what this means for the future of brand tracking.

14.55
Tech It From Me:
Energising Tomorrow’s Research
Chaired by: Patrícia Beber, Ipsos, Brazil

Methodological innovation

Beyond Screens:
Disruptive Market Research with XR surveys

Pushing the boundaries of traditional data collection with AR and VR

Ennio Armato, FFIND, Italy

Ever wondered why tech giants are betting big on XR headsets? The dawn of spatial computing beckons! Don't let market research lag. Jump aboard for an immersive journey with VR/XR surveys!

Client Topic

AI: Perseus or Zeus?

How AI can be both the hero and antagonist in researchers’ quest for the truth

Kirstin Hamlyn, Microsoft Corporation, USA

Suhasini Sanyal Saxton, Microsoft, USA

We unveil Microsoft's AI Odyssey and while AI is the hero of our story, delivering deeper insights and improved respondent experiences; it is also the antagonist creating unexpected complexity in data privacy and compliance.

15.40

REFRESHMENT BREAK

16.15
THE BUSINESS OF INSIGHTS

Thought Leadership

CEO Forum

Conversation led by Kristin Luck, Founder and Managing Partner, Scalehouse, ESOMAR Ex-officio with:
Kathy Cheng, Founder and CEO, inca | Nexxt Intelligence
Joris Huisman, Co-CEO, SKIM
Steve Phillips, CEO, Zappi
Tim Wragg, CEO, Human8
The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO’s from this Forum will take to the congress stage to share their thoughts on topics ranging from industry trends to global growth opportunities, with an extended audience.

Thought Leadership

The Insights Quest

Forging the Future Amidst AI, Law, and Economic Shifts

Xabier Palacio, Head of Intelligence, Advocacy and Standards ESOMAR

It has been widely accepted that AI and other technical developments will have an undeniable impact on the insights industry. But how is the industry really shaping up, and how is the world around it changing? Understanding the industry and the economical and legal context it exists in is essential to prepare for the next few years of increased dynamism and uncertainty. This presentation will draw from the data gathered, and the reports published, by ESOMAR, as well as the work being done by its advocacy and standards teams.

Thought Leadership

DO THE RIGHT THING

How the adoption of standards, high ethical behaviours and acting as the trusted authority for fact will help researchers to conquer the world

Judith Passingham, Chair of the ESOMAR Professional Standards Committee
Judith talks about why standards and a high level of ethical behaviour will enable the research industry to differentiate itself and capitalise on current trends and the material being produced by ESOMAR’s PSC to support this.

17.45 Powered by Dynata

Dynata RISE Awards Official Awards Ceremony 2024

Nancy Brigham, Dynata, Canada
Stefan Boom, Dynata, Netherlands

Join us as we present the winners of the 2024 edition of Dynata's RISE Awards (Recognising Innovation in Survey Engagement). These innovators, like the heroes of legend, drive engagement and set new standards in survey excellence, forging a path for future generations.

[18.00 STAGE CLOSED]
All ESOMAR Members invited to their General Meeting taking place on stage two at 18.15

19.30

Agora After-Hours

11.20
For the Greta Good | Taking Action to Avoid a Modern Tragedy
Chaired by: Corrine Moy, Marketing Science Leader and ESOMAR Council member

Thought Leadership / Call-To-Action

Navigating the Epic Journey to Net-Zero

How behaviour science can help accelerate the adoption of electric cars and solve climate change

Richard Hebditch, Transport & Environment, UK

David Voxlin, SKIM, Netherlands

On the epic journey to combat climate change, the transition to electric cars is at a tipping point. Will we be able to avoid tragedy and create a cleaner, healthier future? New insights from behavioural science can help us win.

Case Study

Supercharge your CSR Marketing Strategy

The transformative Impact of GenAI-powered persona bots to deploy and activate the CSR strategy

Isabelle Herbert Collet, Orange, France

Stefania Simion, Orange, UK

Persona bots, fuelled by GenAI, are facilitating the activation of Orange's CSR strategy in marketing and communications. They are dynamic and interactive, enabling stakeholders of Orange to engage and interact with them directly and in real.

Thought leadership / Call-to-action

Green Money

How sustainability becomes the new global currency and the future of banking

Lester Sualog PureSpectrum, Singapore
Beatrice Dy, Bank of the Philippine Islands, Philippines

An investigation on the sustainability challenges and triumphs of banks in Asia Pacific with myth-busting stories of green washing in the industry.

Presentation powered by Quest Mindshare

Man vs. Machine

Testing Synthetic Data in Real-World Surveys

Scott Worthge, Quest Mindshare, United States
Kyle Hope, Quest Mindshare, Canada

Synthetic data" and its potential to replace actual respondent data is a contentious topic in online research. Can data developed by programs instead of people be trusted? How accurate is it when compared with "real" data?

12.45

LUNCH

13.55 Uncomfortable Truths
Chaired by: Adrian Terron, Tata Group, India 

Client topic

Decoding the Dark Web

An ethnographic immersion to unearth conversations on drug and substance use today

Paul Labagnara, The Lab Insight & Strategy, Australia

We show how powerful cultural intelligence at scale can be when we go beyond mainstream social platforms to the uncomfortable edges of culture.

Industry Challenge

Uncomfortable

How toxic positivity is killing insight

Ian Pierpoint, Further and Further, Canada

Research tends to avoid heavy issues and conversations, resulting in toxic positivity. We argue that we need to get more human and more comfortable with being uncomfortable. Many brands exist to solve problems, big and small, so research needs to have permission to go there, and tell uncomfortable stories.

14.40 Epic Tales of Branding Magic

Chaired by: Adrian Terron, Tata Group, India 

Client topic

Emotion-Inducing Fragrances

Harnessing the power of scent-evoked feelings

Manuel Garcia-Garcia, Ipsos, USA

Adriana Mora, Sol de Janeiro, USA

Mapping and measuring the emotional response in the fragrance experience, cross-cultural evidence from the United States and China

Thought leadership/all-to-action

What is the Blueprint for Brand Growth?

Exploring the myths and mysteries of brand marketing theories

Mary Kyriakidi, Kantar, UK

Jane Ostler, Kantar, UK

We've been tracking brands and analysing real world consumption data for the last 10 years. We’ll reveal the myths and mysteries of brand marketing theories.

Case Study

The LATAM Airlines Story

Uncovering myths of the region to bring meaning to a global airline

Fiona Blades, MESH Experience, UK

Andre D’Abreu, LATAM Airlines, Chile

This is a heart-warming case study to inspire others to find unity, to overcome stereotypes, to bust long-held myths and to find authentic meaning for their brands.

15.45

REFRESHMENT BREAK

16.15

Brand AI.nnovation ROUND 1

Chaired by: Edwin Taborda, L'Oréal, France

Client topic

The Art of Simplicity is a Puzzle of Complexity

Unleashing an incisive innovation offensive for our chilled dairy business

Ritanbara Mundrey, Société des Produits Nestlé S.A., Switzerland

When human minds and man-made machines meld, magic happens.

Methodological innovation

Unveiling the power of synergy in innovation

Battle of the Titans: Human vs. Machine

Elise Misse, Ricola, Switzerland

Thomas Troch, Human8, USA

Annelies Verhaeghe, Human8, Belgium

Innovation reimagined! An AI experiment with Ricola explores the power of AI, human creativity and business thinking to unlock breakthrough ideas.

Presentation powered by Borderless Access

AI-Driven Breakthroughs: The Next Frontier for Research and Insights

Jeanette Baynes, Borderless Access, UK

Camilla Hasler, Borderless Access, UK

Luiza Rossi, Coca-Cola, Costa Rica

Alfonso Calatrava, Meta, Spain

Jane Ostler, Kantar, London

[17.15 STAGE CLOSED]

18.15

ESOMAR GENERAL MEETING

All ESOMAR Members invited to this stage for the
General Meeting taking place at 18.15

19.30

Agora After-Hours

10.40

networking BREAK in the exhibition

11.20

Embeding GenAI

Elaine Rodrigo, Reckitt, UK

11.40

What is Chat GPT saying about my brand?

Benet Pujol Solsona, SEAT S.A., Spain

The role of generative AI in the customer journey and its influence in the customer decision process.

12.00

Then, Now and Tomorrow

Vinay Ahuja, Procter & Gamble, Switzerland
100 years of Analytics & Insights at P&G

12.25

REA Panel

Moderated by Sebastian Benitez Joya, Postobon, Colombia

Speakers: Delphine Vantomme, Human8, Belgium

Ramasubramanian Narayanan, Pepsico, India

Shobha Prasad, Drshti, India

Aaron Reid,Sentient Decision Science, USA

Cyrus McCandless, Sentient Decision Science, USA

13.05

ESOMAR Climate Pledge

Steve Phillips, Zappi, UK

13.15

LUNCH

YOUNG ESOMAR SOCIETY Spotlight sessions

14.05

Workshop

Creative Ideation in a Box

Brandon Heim, ESOMAR, The Netherlands

Coming up with strange, awesome, creative ideas that still work in the boring logical world we live in

14.50

How Layered Defenses Can Thwart Fraud in Research

Samuel Cohen, Fairgen, Israel

Mathias Kammoun, Fairgen, Israel

15.05

TrendSENSE

Nathania Christy, Quantum Consumer Solution, Singapore

From Fleeting Fads to Deep Innovation Engine A framework to make trends more actionable

15.20

What they don’t tell us

Andrea Micolta, Postobon, Colombia

Valentina Acevedo, Postobon, Colombia

Unveiling the unspoken consumer behavior How leader brands are driven by human behavior challenging the say-do gap

15.40

networking BREAK in the exhibition

16.25

YES Panel + Winners Announcement

Moderated by Nathania Christy, Quantum Consumer Solution, Singapore

Monday

08.45 OPening and welcome

ESOMAR Welcome

Joaquim Bretcha, ESOMAR Director General

Local Welcome

Angela Stathopoulou, ESOMAR Representative Greece President's Address Ray Poynter, ESOMAR President

The YES [Young ESOMAR Society] Award

INTRODUCTION to THE PrOgRAMME Andrea Rademeyer, Programme Committee Chair ​ Keynote

Homo Ex Machina: Restorying the Human-Machine Connection

Manos Hatzimalonas, Philotimo Foundation, Greece

Sponsored Fast Tracks

11.20 Odyssey of the Human Mind

Chaired by: Mina Sfondilis, PepsiCo, US

Decoding the Tech-Nurtured Brain

13.55

Nothing Artificial About It | The Real Accelerants to AI Adoption Chaired by: Patrícia Beber, Ipsos, Brazil

14.55 Tech It From Me: Energising Tomorrow’s Research Chaired by: Patrícia Beber, Ipsos, Brazil

16.15 THE BUSINESS OF INSIGHTS

Thought Leadership CEO Forum

17.45

Powered by Dynata

[18.00 STAGE CLOSED] All ESOMAR Members invited to their General Meeting taking place on stage two at 18.15​​

08.45
OPening and welcome

Angela Stathopoulou, ESOMAR Representative Greece

President's Address
Ray Poynter, ESOMAR President

INTRODUCTION to THE PrOgRAMME
Andrea Rademeyer, Programme Committee Chair

Keynote

11.20
Odyssey of the Human Mind

Nothing Artificial About It | The Real Accelerants to AI Adoption
Chaired by: Patrícia Beber, Ipsos, Brazil

14.55
Tech It From Me:
Energising Tomorrow’s Research
Chaired by: Patrícia Beber, Ipsos, Brazil

16.15
THE BUSINESS OF INSIGHTS

Thought Leadership

CEO Forum

[18.00 STAGE CLOSED]
All ESOMAR Members invited to their General Meeting taking place on stage two at 18.15